About STRATRACE
A Strategy Race to Build Stronger Organisational Value.
Organisations are not simply measured by what they produce or profit — they are shaped by what they repeatedly reinforce.
The Philosophy
Organisations become what they repeatedly reinforce.
Most frameworks for understanding organisations focus on what they do — their products, their revenues, their market position. STRATRACE begins somewhere different: with the patterns that shape what an organisation is, and what it is becoming.
Across seven interconnected value areas, STRATRACE helps leaders, teams and learners see the connections that drive organisational outcomes — and make more intentional choices about how to build them.
It is not a diagnostic tool or a management methodology. It is a platform for seeing, discussing and building the patterns that shape value — across culture, leadership, people, operations, customers and innovation.
"STRATRACE exists to help organisations build stronger value across culture, leadership, employee value, talent, operations, customer value and innovation, rather than through profit alone."
Our Mission
The Framework
Seven interconnected value areas.
Each area shapes the others. Strength in one creates conditions for strength in the next. Weakness in one creates drag across the system.
Culture
Awareness Foundation
The patterns of belief, behaviour and reinforcement that shape how an organisation operates and what it becomes over time.
Leadership
Awareness Foundation
The awareness and direction that sets the tone, models the values and guides strategic choices across the organisation.
Employee Value
How the organisation invests in, supports and develops the people who deliver its work and carry its culture forward.
Talent
The capability, potential and contribution of individuals — and how the organisation attracts, grows and retains them.
Operations
The systems, processes and structures through which the organisation delivers its work consistently and efficiently.
Customer Value
The quality of relationships, experiences and outcomes the organisation creates for those it serves.
Innovation
The capacity to configure new offerings and experiences — and to build the patterns that sustain growth over time.
Note on active play: Culture and Leadership are awareness foundations — they set the context for everything that follows. Active development in STRATRACE begins with Employee Value and continues through Talent, Operations, Customer Value and Innovation.
Origin
Where STRATRACE came from.
STRATRACE grew from years of work in workplace, business and organisational innovation. It now serves as the primary global brand through which this wider vision is being developed and brought to life.
The platform begins with a visual strategic board game — a practical, accessible expression of the STRATRACE framework — and is being developed to serve a wider ecosystem of learning, research and organisational development.
Founder
Kola Smith
Founder, STRATRACE
Further founder information will be shared as STRATRACE progresses toward launch.
See strategy. Move the tiles. Build alignment.
Explore the strategic game that brings the STRATRACE framework to life.